About ProfitPlan
An army of C-suite agents
for every small business owner
Small businesses are the backbone of the economy. They employ the most people, serve their communities directly, and take the most personal risk. Yet they are the ones with the least support when it comes to making financial decisions.
A mid-size company has a CFO, a pricing analyst, a growth strategist. A small business owner has gut feel and hope. That has always felt deeply unfair to me.
What if every small business owner had an entire C-suite working for them?
That is the vision behind ProfitPlan. Not just a tool, but an AI-powered business team that gives independent owners the same quality of insight that larger companies take for granted. A CFO that reads your numbers. A pricing advisor that benchmarks your services. A growth planner that keeps you on track. All in plain language. No finance degree required.
Where it started
This started with a close friend who owned a service business. Fully booked, working 60-hour weeks, and still barely profitable. She was not bad at business. She just had no visibility into what was actually working and what was not. The tools to answer that existed, they were just never built for someone like her.
She became the first person to use ProfitPlan. The results were real and you can read the full story here. But more importantly, she is proof that when you give a small business owner the right tools, they make better decisions fast.
What we believe
Small businesses matter
They are not a niche market. They are the economy. They deserve serious tools.
Level the playing field
The size of your business should not determine the quality of your decisions.
Clarity over complexity
Financial insight should not require a finance degree. Plain language always.
Honesty over hype
We say what the product does, what it costs, and what it cannot do yet.
This is still early. The vision is bold.
ProfitPlan is built by a solo developer. It is early access, free for the first 200 users, and growing one business owner at a time. The ambition is much bigger than where we are today. Every feature we build brings us closer to a world where any small business owner can walk in with the same firepower as a company ten times their size.